I have looked at the convections commonly used in music videos as well as those specific to certain genre that may help to create professional, conventional video. The pierces one I want comes under various genres such as Folk rock, indie pop, indie rock and indie folk. Before focusing on the specifics it’s important to note the typical way that music videos are presented. An example of this is the artist looking straight at the camera and therefore looking at the audience, this ensures a connection between both the artist and the viewer, as it may makes them feel an emotion the song or video is trying to make whether it’s uplifting or more emotional.