Nick Frew
was the music video director for...
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Creation - The Pierces
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Gravity - Pixie Lott
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Every Little Part Of Me - Alesha Dixon and Jay Sean
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Kings - The Pierces
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I'm The Fool - SoundGirl
This video focuses mainly on the other talents of the artist as she dances with 2 back up dancers throughout. The whole video is shot with a plain white background and has a monocrome feel to it as the artist is wearing black outfits most of the time. Red is also used in the video so allows the audience to focus on the dancer in red.
The slow motion jumps in the area gives the impression that the artist is a superior being and beyond extraordinary which creates a higher status for the artist.
This music video uses a variety of quick shots to showcase the artists and their dancing, placing importance on the musicality and performance rather than a narrative.
The video uses visual images of different shapes circiling above the artists head and different scenes with pictures of planets and the sun. The narrative of traditional old style warriors and kings is used and develops throughout the video to show a war breaking out. The audience can follow the story as it goes.