I analysed my target audience by orchestrating a target audience survey, to find out what my target audience likes to do in their spare time etc.

From it I found that...

• in terms of age most of my audience are between 16 -25

• most are female

• they prefer genres such as Folk, Country, Rock and Indie

• Magic is the most listened to station

• Heat, Magic and Smash Hits are the most watched TV music channels

• Twitter is the favourite social media networking site

• Their favourite clothing stores are Monsoon, TK Maxx and Forever 21

• In terms of hobbies there was a wide range from camping, reading and dancing.